The Iron Bull

Draft FCB, EA and BioWare, teamed up with Bläck to create three character-driven and action-packed trailers for DragonAge Inqusition. The goal was to depict each character in his or her own way and their reaction to the upcoming calamity. Working closely together with Bioware they gave us the know-how to depict the characters, their subtleties and also their actions. With our sister company Imagination Studios we were able to jump into the mocap studio several times to capture the best possible acting and action.


Qunari are known across Thedas as the brutal horned giants who descended from the north to nearly conquer the continent. These ruthless followers of a harsh philosophy enforce their will through the Ben-Hassrath: their spies and secret police. One brilliant agent did it all hunting spies rebels and deserters until the day he finally broke. To preserve a valuable asset his superiors sent him to Orlais to observe and report… and The Iron Bull was born. Today Bull’s Chargers are famous mercenaries fiercely loyal to the huge Qunari warrior who leads them into battles and taverns with equal enthusiasm. The Iron Bull still sends the Ben-Hassrath reports but years of living outside Qunari rules have him wondering which identity is really him. Whoever he is he’s more than happy to join the Inquisition and get paid to kill demons.

Take a look at the other trailer we made for Dragon Age Inquisition. They can be found here!