Here is the “Outdo you with Nike+” recap video for North America we did for Nike and AKQA. In a campaign dubbed Your Year with Nike+ the athletic brand teamed with AKQA, Bläck, director Laurent Clermont and French illustrator Mcbess to create a personalized one-minute animated film for over 100,000 members using location, weather and activity specific to each user.
Each custom film features an animation of a person running, but factors in that individual’s actual workout activities from 2014, as well as their location and even local weather. For instance, a runner from Toronto would receive a completely different film from a Nike Training Club user in California.
This Nike campaign won the Webby´s People Choice Award, 1 gold and 1 silver at the One Show and is nominated at D&AD and the New York Festival